Our Philosophy

S. Radoff Associates is committed to providing the highest quality research product at the most competitive prices.  We are able to do this without compromising quality by keeping overhead low and by subcontracting and utilizing only those services needed to get a particular job done. This enables tremendous flexibility and leads to the highest quality, i.e., the ability to identify the best possible resources and pay only for what is used. 

 

S. Radoff Associates has assembled a network of very experienced researchers who want to collaborate because it is enriching and rewarding.

 

Experience

S. Radoff Associates serves clients in a wide range of categories:

 

v     Financial services

v     Advertising

v     Publishing

v     Pharmaceuticals

v     Public relations

v     Consumer packaged goods

v     Technology

v     Telecommunications

v     Non-profit

 

Clients range from Fortune 100 companies to small arts organizations with less than 10 employees. 

 

Types of Studies Conducted

v     Ad and brand tracking

v     Brand equity

v     Awareness, attitudes, and usage

v     Communication and copy testing

v     Customer satisfaction

v     Market studies

v     New product screening

v     Problem detection analysis

v     Segmentation studies

v     Product concept testing

v     Readership studies

v     Conjoint/trade-off studies