Our Philosophy
S. Radoff Associates is committed to providing the highest quality research product at
the most competitive prices. We are able to do this without compromising quality
by keeping overhead low and by subcontracting and utilizing only those services needed to get a particular job done. This
enables tremendous flexibility and leads to the highest quality, i.e., the ability to identify the best possible resources
and pay only for what is used.
S. Radoff Associates has assembled a network of very experienced researchers who want to collaborate because
it is enriching and rewarding.
Experience
S. Radoff Associates
serves clients in a wide range of categories:
v Financial services
v Advertising
v Publishing
v Pharmaceuticals
v Public relations
v Consumer packaged goods
v Technology
v Telecommunications
v Non-profit
Clients range
from Fortune 100 companies to small arts organizations with less than 10 employees.
Types of
Studies Conducted
v Ad and brand tracking
v Brand equity
v Awareness, attitudes, and usage
v Communication and copy testing
v Customer satisfaction
v Market studies
v New product screening
v Problem detection analysis
v Segmentation studies
v Product concept testing
v Readership studies
v Conjoint/trade-off studies